About me
How I Work
SEO.JP Marketing Philosophy
Contact me and get a FREE consultation and diagnosis of your site.
Online Strategy Development for the Japanese Market
The importance of a well-developed online strategy can not be over emphasized as it effects and guides everything you do on the Internet whether in Japan or any other place. The fact of the matter is, however, that 9 out of 10 companies which engage in online marketing does do not have one. This should be good news to you since it makes it that much easier to compete once you adopt a winning online strategy.
It is always surprising to me how many businesses hand over at Project saying: “yes, we would like to SEO our website” or “yes, let’s run a PPC campaign” without any sort of strategy to integrate these programs to gather with their business. This, I believe, is the single biggest reason that so many companies large and small struggle to make the Web work for them. They simply chose to compete head to head with their competitors. This rarely is the best approach to take. On the Internet, as in any other business arena, there is war being waged and the winners take it all one of the losers pack their bags. And well developed strategy is a plan that helps you avoid those battles in which you’re not likely to win. In all areas of Japanese online marketing you are essentially able to outwit your competition by a well-crafted crafted strategy. In fact, when one looks at the landscape of how companies are approaching their online programs – in particular their affiliate programs – it becomes clear that everybody essentially follows a single patter. This essentially makes the whole field extremely difficult to survive in – if you are simply following everyone else.
Many companies who try to compete online in the Japanese market also find out that many aspects of the Japanese Internet are immensely competitive. Like many other forms of advertising PPC (pay per click) has reached its break even point. Some years ago when the concept of PPC was two, keywords were cheap. Fast forward to 2008 and you will find yourself paying as much $50 for single keyword. That is $50 for single visitor. The situation is not much different in many sectors of the affiliate landscape (such as those run by major Japanese affiliate companies: Value Commerce and Traffic Gate). Years ago when the affiliate programs where new, payouts for affiliates where modes and affiliate fraud rare. These days, however, this is no longer true. Japanese Web is often more expensive and more competitive than the online environment in US or other countries. This is why a superb online strategy is more essential now than ever. If you are serious about your business and your success online a professional, well thought out online strategy is an absolute must. Without it you will find yourself competing head to head with companies who either have more experience or more resources than you.
SEO Japan can help you develop an online strategy and coordinate it with your off-line activities and your business nature and potential either as a part of a program you are already prepared to engage in, or separately.
A well developed strategy will help you achieve success in the Japanese online environment and hence prosper in the Japanese market. To get your free first consultation, simply contact me and let’s get started on your way to achieve success online in Japan.
